You can put out small amounts of cash. $10 for a domain name and $5 a month for hosting to get a Wordpress blog or SMF Forum site up and online. Add great contact and interact with the people who comment your work and watch your following and traffic grow. Alternatively you can also use the free blog that Google provides once you have a Google email account.
Connect it by RSS to ping services so when you add new content your site notifies the search engines automatically of the updates. Connect it through social media so you and your readers can share the content virally. Use images and videos in addition to text and consider adding a podcast for your readers who are on the go to take your content with them.
Write great articles and find awesome content and then advertise around that content.
Build links through article marketing on distribution sites like Ezine Articles. Send out press releases and guest blog for others in your niche when possible. Connect with like minded webmasters and trade links or site reviews. The exchanged links are worth less to Google but they usually increase your traffic and build your readership which in turn gains back everything lost in link weight by boosting these two metrics in your search engine ranking.
Google like sites that are on topic, popular, and have a great deal of return traffic or regular readership. If the content is fresh and similar sites link to you as a resource your ranks will grow. Add in a healthy dose of social media clout and you will see a site capable of adding 100 new members a day after a few years of development.
The other option is to have more than a modest budget and buy from ECAs. Visit these links for details:
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http://sfi4.com/12884729/FREE
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